We believe in placing our clients’ best interests first.
Therefore, we commit to the following five fiduciary principles:
We will always put our clients’ best interests first.
We will act with prudence; that is, with the skill, care, diligence, and good judgement of a professional.
We will not mislead clients, and will provide conspicuous, full and fair disclosure of all important facts.
We will avoid conflicts of interest.
We will fully disclose and fairly manage, in our clients’ favor, any unavoidable conflicts.
We act as Fiduciaries. This is a legal obligation to act in the best interest of a client. We place our clients first.
We are held to a higher standard of care. Many brokers and insurance agents call themselves “financial advisors” or “financial planners,” but they may not have a fiduciary duty and in fact may not be required to put your interests first. They represent themselves or their company. Rather than a legal responsibility to act in your best interest, they instead must only provide you with “suitable” financial products. This “suitability standard” is overly broad and difficult to impose. As Investment Advisor Representatives (IARs) we are held to the Fiduciary Standard